Income Generation, Bid Writing & Marketing for Schools
School budgets are under pressure. Justin Smith helps you generate income and win bids — with over £8m secured for schools and counting.
Empowering Education with Tailored Solutions
ISBL Fellow · Guardian/ISBL Award winner
Justin Smith, founder of Chameleon Consultancy & Training, brings a rare mix of private-sector marketing and 20+ years inside schools as a business leader. Since 2017 he has helped schools and trusts across the country secure funding, win bids and market themselves effectively — working with you directly as part of your team.
How We Can Support Your School's Growth
Income Generation for Schools
Sustainable income — grants, sponsorship, lettings and more, built around what’s realistic for your team.
Bid Writing for Schools
Expert help to find the right funders and write compelling applications, from local trusts to national grant funders.
Marketing for Schools
Clear, credible marketing and communications to protect reputation and support admissions.
Training & Masterclasses
ISBL-aligned, practical CPD for school business professionals with resources you can use straight away.
Speaking Engagements
Justin speaks at conferences, INSET days and trust events on income generation, marketing and school business strategy.
Online Courses
Flexible, on-demand training covering income generation, bid writing and marketing for schools.
Academy, Local Authority and MAT Consultancy
Multi-academy trusts face income and reputation decisions at scale. Chameleon provides academy and trust-level consultancy — income generation strategy, bid writing and marketing — grounded in 20+ years inside school business leadership. You'll work directly with Justin throughout.
Real Results for Schools
Funding secured towards a 3G football pitch.
Additional income secured following tailored training from Justin.
Two grants secured for Food Tech classroom remodelling.
No guarantees implied — outcomes vary by school, funder and project.
What Schools and Trusts Say
Bringing his marketing, bid writing and fundraising experience to the team has enabled us to make great strides in securing the funding required. Justin is a professional, a pleasure to work with and I have no hesitation in recommending him.
Leisa Sleat
Justin was instrumental in our receiving the grant of £65,000. He worked in partnership with us throughout the application, guiding us through the process and helping us present a strong case that reflected our school's needs. We are very much looking forward to working with him on other projects.
Mark Barrow
As it stands today, I have secured over £200,000 in additional income for this academic year, allowing me to begin work on the new playground project and, pending planning approval, expand the nursery.
Mrs V Newsome
Transform Your School with Knowledge
Justin Smith shares new MA research on school income generation
I am also making my full dissertation available so that colleagu...
Building a Strong Brand for Your Multi-Academy Trust and Academies
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Let's Talk About Your School
No pressure and no jargon — just a straightforward conversation about where your school or trust could generate more, and where to start.